I have begun marketing for my detailing business. here is my flyer with the services provided, as well as packages. Any suggestions or advice? Full Interior Detail: 1.5-2 hours starting at $65 o Thorough vacuum of entire interior o All plastic, vinyl, and rubber is cleaned and protected o Vents, cracks, creases, compartments, and cup holders are all cleaned/scrubbed o Carpet and floor mats shampooed and spot treated o Fabric Seats shampooed and spot cleaned o Leather seats and trim are cleaned then conditioned o Door and trunk jambs cleaned and protected o Headliner cleaning o Trunk cleaned o Interior windows cleaned Full Exterior Detail: 2-3 hours starting at $75 o In-depth hand wash/dry o Clean wheels, tires, and wheel wells o Clay bar application (removes oxidation, bugs, and tar for a glass like surface) o Professional machine polish (This step will remove any light or moderate scratches, swirls, and restore oxidized paint.) o High quality carnauba wax application o Dress tires and trim moldings o Clean and polish all chrome o Exterior windows cleaned Express Detail: 2-3 hours starting at $85 Interior: o Thoroughly vacuumed o Carpets are freshened o All plastic, vinyl, and rubber is cleaned and protected o Trunk cleaned o Clean Interior/exterior Windows Exterior: o Hand wash/dry o Clean wheels, tires and wheel wells o Apply high quality carnauba wax o Dress tires The Executive Detail 3.5-5 hours starting at $135 Includes Full Interior/Exterior Detail Drew Goldsmith
2-3 hours for clay, machine polish, and wax! That's remarkably quick, and at $75 thats very cheap (hack cheap- sorry had to bring it out) I think it should take at least 4-5 hours, but overall your prices are very low and if you do a good job, you will get good customers.
Express Detail should start at no less than $100. Your exterior detail package should be at least $150 - $175. I do interiors starting at $75, and up depending. I do know demographically everyone makes different bank for the same jobs. Good luck and I hope you get some good business.
Get some machine polishing practice before you offer it. If you'll notice on the details around here, they take 15-20 hours. Running around a car once with a machine will take at least 5-6 with washing and claybar, it's very easy to underestimate the time it takes to machine polish a car. If you leave holograms, micromarring, or missed spots which you will if you try to do it in 2-3 hours, then the customer may not want to pay you, and even if they do they will notice the marks later and tell everyone you suck, and it will destroy your business.
There is no way you can do a one-step polish PLUS all those other services in 2-3 hours. And for $75, that's too cheap. A one-step should never be less than $200, regardless of where you are in the US.
