I think everything is a mindset, you think what you want to think... we all do but essentially that "warm fuzzy feeling" you get when you buy something expensive or rare is just in your head. Few things (cars being one of them) are easy to justify with the price you paid. You can have a $300k 599GTB Ferrari and sit inside and say okay "The leather is soft, the trim is real CF, the user interface is very intuitive, the performance is mind blowing, the car is comfortable". and then think you yourself... okay now I know why this is 3x the price of a Z06, which may have great performance but lacks a lot of other traits the Ferrari has. See in that situation there are reasons why 1 product is superior to the other and demands the price. With most detailing products however its tough to justify the price, because when you boil it down its very very difficult to differentiate between 2 products (1 being expensive, the other being moderately priced) and their performance. Zymol Royale and Collinite 915 for example... pretty much 2 extremes in the market performing the same function very similarly. I think when you buy something exclusive such as Vintage (not that I own any) you not just buying a car wax. Your buying an experience. I mean im sure you got all giggly exited when your Vintage arrived, then you opened the box and saw the crystal container and grinned. And when you picture that crystal container in a write up its a symbol of quality and its something used by very few so in turn that makes you feel special. I think that is all factored into what your paying for. And Im just using you and your Vintage as an example but its like that for most people. And just think if WE as detailers have a very diffuclt time differentiating between 2 different products how do you think a customer feels, someone who really knows nothing compared to us? I think about this alot:shrug:
