Hey Guys, I used Squarespace to throw this website together. There are two images on there (maint. wash and quarterly detail) that are place-holders. I need to go out and shoot my own shots next time I'm out. Let me know how the load-times are, if there are any formatting issues, spelling errors, etc... PRASC [215] (I don't need my own domain at this point since I just do it on the side and people get to the site using a QR code.) Here is my flier campaign that directs people to the site:
I really dig the site, it looks nice. Loaded up fine on my laptop. I ran it through a mobile website checker which gives you a score between 0-100 based on how mobile friendly the site is. It got a 0 (not good). Mobile is the future.
That's weird cause it automatically formats for mobile when you open it on a mobile device. It might have gotten a low score because of the size of the splash page image. But it looks great on mobile.
Under the "Maintenance Wash" section, the last paragraph has a typo where it says "For the interior, de do..." That is what I spotted so far. Otherwise, looks great!
may want to distinguish a little more in your paint correction section under details where you say that paint correction is mandatory for all new clients. Am I correct when reading that they HAVE to spend a minimum of $480 and up to $900 on their first detail with you? I think you may be missing out on a lot of the market that you are going for by not offering a less involved detail with mid level cars that you are aiming for. Also, in your quarterly detail, I would adjust saying the part specifying that the (wax) is coming off and also mention a sealant as I see you talk about it later on. Have you considered offering coatings also? If you market it appropriately, it can be a great stream of revenue. May want to bold point and head each step that you describe in your process and write under each section instead of separating it like you have it. Also in your price chart may want to specify how many hours a one step, two step, and three step may take individually. I like your book appointment idea, however most people are going to want to talk to you before booking something online. PICTURES PICTURES PICTURES.... I know you know, just as soon as you can. Not sure if its just on my computer but the Audi on your home page gets cut off halfway on the wheels. May want to consider putting a picture of one showing every bit of the car.
Under the 6month pre-pay, it says, 3 maint washes / wk. I'm guessing thats a typo, or you're going to be working your ass off with maintenence washes
Your site loaded up quickly on my computer and my phone. Works great on my iPhone5. I think your pricing is way too low. $20 for a wash and vac is going to put you out of business in a hurry. Even if you are doing this part time, you should charge at least $30 so that 1. you can cover your costs and actually make some money and 2. Don't drive down pricing for guys in your area that are trying to do this for a living and have shops, heat etc to pay for.
Check! Thank you. Great points made. You are correct in that all new clients must get into club, if you will, by getting a full paint correction done first. My clients come to me for paint correction first and foremost, anyway. Since I only really do this on weekends or when I have free time, I'm not worried about capturing a large market. I'm going after a select few that I can fully service myself. I don't want to over-commit at this point because I have a career outside of detailing. I do this for my own pleasure really, it's zen for me. I will advertise coatings when I get a few under my belt. I need to practice with them first. During my consultation, I teach the client about them, but it's not a hard-sell. If they want it done, it's up to them to ask. Again, mentioned, but not sold. I originally had all the services listed on one page, displayed how you mentioned, but it made for way too much scrolling. Plus it was a giant wall of text. Just too much information--kind of intimidating. Breaking it up the way I have done makes it easier to digest. Online booking is for clients who are already in the system. They have been familiarized with PRASC and have already had work done. This feature just saves them a call and they can book 24/7. For newbies, they can schedule their free consultation. It also helps me on my end, keeping things organized. Pictures...roger that. I will definitely be adding as I pump out the work. The splash page has a rotating set of pictures, so if you reload you'll see a different one every time. The pictures are set to resize with your browser window, so you're probably using a screen resolution that is lower than 1024x768. Well that's the theory at least, I'll have to see if other people experience cropping. The goal with the site was to have an online presence, which is essential no matter what you do. It's not really intended to sell, in fact I worded everything and set the barrieres to entry high to weed out clients. I only have time to deal with a handfull of clients, and the ones I do service appreciate the cost of a proper paint maintenance program (AKA "the discerning enthusiast"). Notice how I only work on German makes...again it's to grab the top tier customer. Check! Thank you. I hear you on that. And while I don't disagree, let me offer this angle. I don't offer just a wash. The client must first make a serious investment in the paint correction. The 20-dollar wash is a courtesy offered for paying such a high price up front. It's a cushion. I'll consider adjusting, but $30 requieres multiple dollar bills. People are more comfortable the a $20 price point because it's just one slice of bread off the loaf. There's a psychological element to it. Consider this, I don't want to price it so high that the client is tempted to get a commercial wash. This creates more work for me in the end because instead of doing a simple wax or AIO on the Quarterly, I have to do a 1-stepper AND charge extra for it. Then the client gets the impression that I'm gouging and upselling. Salient point about pricing others out! I'm a boutique shop, so I don't think I'm competition for anyone that does this for a living. Josh, Blongo, Mpower, Sike and 911...Thank you all for taking the time! I appreciate it guys.
